There are two parts to the packaging that you have mentioned:
optimizing transport (not breaking the TV) is practical and involves everything but the receiver
enhancing reception (nice present wrapping) is cultural and involves the receiver(s)
There are two parts to the packaging that you have mentioned:
optimizing transport (not breaking the TV) is practical and involves everything but the receiver
enhancing reception (nice present wrapping) is cultural and involves the receiver(s)