PR and communication are not the same thing. It seems to me to be a communication problem; maintaining a positive affect for a brand is not the goal, which it would need to be in order for the term “PR” to be appropriate. The difference between reputation and PR is that, if communicating well in order to better explain a situation also happens to reduce the positive affect for the folks doing the communicating, then that’s still a success; honesty and accurate affect must be the goal for a communication to be reputation-maintenance seeking.
This is really just scientific communication anyhow—the variable we want people to have more accurate models of is “what can ai do now, and what might it be able to do soon?” not anything about any human’s intent or honor.
PR and communication are not the same thing. It seems to me to be a communication problem; maintaining a positive affect for a brand is not the goal, which it would need to be in order for the term “PR” to be appropriate. The difference between reputation and PR is that, if communicating well in order to better explain a situation also happens to reduce the positive affect for the folks doing the communicating, then that’s still a success; honesty and accurate affect must be the goal for a communication to be reputation-maintenance seeking.
This is really just scientific communication anyhow—the variable we want people to have more accurate models of is “what can ai do now, and what might it be able to do soon?” not anything about any human’s intent or honor.