The customer’s job is not just to like what he likes. Generally, if you want to know what your job is, you can ask your employer (who will respond “What have I been paying you for?”). We could take a somewhat-Lockean position that none of us truly own ourselves but have merely been entrusted with the duty of managing ourselves on behalf of God, but I would wager most on this blog do not believe in that “God” fellow, and if he did exist they might still be inclined to ignore his commands they found objectionable. I can only conclude that the customer has no job as customer other than the he/she gives him/herself.
The customer’s job is not just to like what he likes. Generally, if you want to know what your job is, you can ask your employer (who will respond “What have I been paying you for?”). We could take a somewhat-Lockean position that none of us truly own ourselves but have merely been entrusted with the duty of managing ourselves on behalf of God, but I would wager most on this blog do not believe in that “God” fellow, and if he did exist they might still be inclined to ignore his commands they found objectionable. I can only conclude that the customer has no job as customer other than the he/she gives him/herself.