People are tired of shitty media. There’s an enormous groundswell of media distrust from many angles, as far as I can tell. A measure like this is easy to understand, at least in the basics, and provides clear evidence of credibility for those who use it, entirely independent of trust.
If this were true, we would expect to see declining media consumption—reduced viewership at Fox and CNN, for example. Instead the opposite is true, both reported record viewership this year. I take that to mean that the problem with journalism, insofar as there is one, is on the demand side rather than the supply side.
So, in general I think this claim is false. I would focus on finding a small subgroup for which it’s true, and dedicate your efforts to them.
If this were true, we would expect to see declining media consumption—reduced viewership at Fox and CNN, for example. Instead the opposite is true, both reported record viewership this year. I take that to mean that the problem with journalism, insofar as there is one, is on the demand side rather than the supply side.
So, in general I think this claim is false. I would focus on finding a small subgroup for which it’s true, and dedicate your efforts to them.