Brandon Sanderson is a bestselling fantasy author. Despite mostly working with traditional publishers, there is a 50-60 person company formed around his writing[1]. This podcast talks about how the company was formed.
Things I liked about this podcast:
he and his wife both refer to it as “our” company and describe critical contributions she made.
the number of times he was dissatisfied with the way his publisher did something and so hired someone in his own company to do it (e.g. PR and organizing book tours), despite that being part of the publisher’s job.
He believed in his back catalog enough to buy remainder copies of his books (at $1/piece) and sell them via his own website at sticker price (with autographs). This was a major source of income for a while.
Long term grand strategic vision that appears to be well aimed and competently executed.
Brandon Sanderson is a bestselling fantasy author. Despite mostly working with traditional publishers, there is a 50-60 person company formed around his writing[1]. This podcast talks about how the company was formed.
Things I liked about this podcast:
he and his wife both refer to it as “our” company and describe critical contributions she made.
the number of times he was dissatisfied with the way his publisher did something and so hired someone in his own company to do it (e.g. PR and organizing book tours), despite that being part of the publisher’s job.
He believed in his back catalog enough to buy remainder copies of his books (at $1/piece) and sell them via his own website at sticker price (with autographs). This was a major source of income for a while.
Long term grand strategic vision that appears to be well aimed and competently executed.
The only non-Sanderson content I found was a picture book from his staff artist.