Lemonade is doing something like what you describe in Insurance. I suspect other examples exist. But most market segments, even in “pure“ software, don’t revolve around only the software product, so it is slower to become obvious if better products emerge.
Lemonade is doing something like what you describe in Insurance. I suspect other examples exist. But most market segments, even in “pure“ software, don’t revolve around only the software product, so it is slower to become obvious if better products emerge.