I have never heard of the rock/wave communication strategy and can’t seem to google it.
these are pretty standard communications tactics in the modern era.
Is this just unusual naming? Anybody have links?
Oh, yeah, to be clear I completely made up the “rock / wave” metaphor. But the general model itself is pretty common I think; I’m not claiming to be inventing totally new ways of spreading a message, quite the opposite.
I like it. It’s quite evocative.
I have never heard of the rock/wave communication strategy and can’t seem to google it.
Is this just unusual naming? Anybody have links?
Oh, yeah, to be clear I completely made up the “rock / wave” metaphor. But the general model itself is pretty common I think; I’m not claiming to be inventing totally new ways of spreading a message, quite the opposite.
I like it. It’s quite evocative.