Just a note: in my line of work I happen to know that some people want to make sponsored content compete for ranking on the same terms as non-sponsored content, if the alternative is to show sponsored content always on top (as it often happens).
On the same terms? Wouldn’t the sponsored content want to get something of a boost? I thought that was the point!
On the same terms? Wouldn’t the sponsored content want to get something of a boost? I thought that was the point!