This piece is definitely good publicity, rather than bad. It takes the ideas seriously despite deliberately emphasizing the extent to which the author is confused by them, and writes in a tone appropriate for a mass audience.
You know how television shows will have the character who starts as “the new guy” they need to explain everything to, to serve as an audience insert? This author made himself the new guy.
This piece is definitely good publicity, rather than bad. It takes the ideas seriously despite deliberately emphasizing the extent to which the author is confused by them, and writes in a tone appropriate for a mass audience.
You know how television shows will have the character who starts as “the new guy” they need to explain everything to, to serve as an audience insert? This author made himself the new guy.