Eliezer uses the word ‘vulnerability’. I think this is close to what they are trying to signal, which is ‘harmless’. It is a good strategy to have a very disciplined dress code, and build a brand as having a ‘dorky’, squeaky-clean manner, so that people feel comfortable allowing the missionaries in their home. In my home town anyway, they went door to door and I had no qualms about inviting them in, knowing that any odd behavior would be newsworthy, and quickly become widely known, exactly because the branding is so strong.
Eliezer uses the word ‘vulnerability’. I think this is close to what they are trying to signal, which is ‘harmless’. It is a good strategy to have a very disciplined dress code, and build a brand as having a ‘dorky’, squeaky-clean manner, so that people feel comfortable allowing the missionaries in their home. In my home town anyway, they went door to door and I had no qualms about inviting them in, knowing that any odd behavior would be newsworthy, and quickly become widely known, exactly because the branding is so strong.