What I’ve read of the psychology literature generally indicates that mirroring the dress sense and behavior of your target audience gets you further than adhering to some codified notion of respectability when you’re trying to sell something, and that this remains true when your product is a religion.
This strikes me as a feature. Outside of hacker culture, recruiting people who wear collared shirts and not recruiting those that don’t is a very strong strategy.
This strikes me as a feature. Outside of hacker culture, recruiting people who wear collared shirts and not recruiting those that don’t is a very strong strategy.