I’m inclined to take practice within marketing, and probably also within pick-up, fairly seriously (though, yes, less seriously than well-done sequences of formal experiments). These are communities that track results, care about results, and make some efforts at rationality and experiment.
Are there formal experiments that indicate the claims are false? What particular claims are in dispute?
I’m inclined to take practice within marketing, and probably also within pick-up, fairly seriously (though, yes, less seriously than well-done sequences of formal experiments). These are communities that track results, care about results, and make some efforts at rationality and experiment.
Are there formal experiments that indicate the claims are false? What particular claims are in dispute?