U.Cal-Santa Barbara psychology professor Jonathan Schooler has a problem. The certitude of a phenomenon that made him a rock star in academic circles — he called it “verbal overshadowing,” and he published the results 20 years ago — is beginning to break down. And its fragility is calling the entire scientific method into question.
This is very interesting, as the concept of verbal overshadowing seems to me to make a lot of sense of a lot of things. Finding it’s actually wrong would be useful too. Thank you.
It’s not clear that the effect is really there, and certainly isn’t as strong as originally thought:
http://devoid.blogs.heraldtribune.com/11438/the-decline-effect-haunts-science/
This is very interesting, as the concept of verbal overshadowing seems to me to make a lot of sense of a lot of things. Finding it’s actually wrong would be useful too. Thank you.