Why wouldn’t it be possible to arbitrarily relabel any of those goals as ‘morals’?
You can, but I think you’ve lost a distinction that most of us make. We have preferences. Some of those preferences we call moral. Some we don’t. Losing that distinction loses information.
You may prefer vanilla over chocolate, but few would call that a moral preference. One part of the distinction is that ice cream flavor preference has no 3rd person or higher order preferences. We don’t disapprove of people for eating the disfavored flavor or for preferring the disfavored flavor. And we don’t approve of people for preferring the favored flavor.
You can, but I think you’ve lost a distinction that most of us make. We have preferences. Some of those preferences we call moral. Some we don’t. Losing that distinction loses information.
You may prefer vanilla over chocolate, but few would call that a moral preference. One part of the distinction is that ice cream flavor preference has no 3rd person or higher order preferences. We don’t disapprove of people for eating the disfavored flavor or for preferring the disfavored flavor. And we don’t approve of people for preferring the favored flavor.