In software, network effects are strong. A solution people are already familiar with has an advantage. A solution integrated with other solutions you already use has an advantage (and it is easier to do the integration when both solutions are made by you). You can further lock the users in by e.g. creating a marketplace where people can sell plugins to your solution. Compared to all of this, things like “nice to use” remain merely wishes.
In software, network effects are strong. A solution people are already familiar with has an advantage. A solution integrated with other solutions you already use has an advantage (and it is easier to do the integration when both solutions are made by you). You can further lock the users in by e.g. creating a marketplace where people can sell plugins to your solution. Compared to all of this, things like “nice to use” remain merely wishes.