Also, without going into specific psychological forces, defaults matter a lot.
http://www.bloomberg.com/news/2013-04-09/check-here-to-tip-taxi-drivers-or-save-for-401-k-.html
http://danariely.com/2008/05/05/3-main-lessons-of-psychology/
Also, without going into specific psychological forces, defaults matter a lot.
http://www.bloomberg.com/news/2013-04-09/check-here-to-tip-taxi-drivers-or-save-for-401-k-.html
http://danariely.com/2008/05/05/3-main-lessons-of-psychology/