Now that I’ve watched the episode, I’m not sure I would call it “good publicity.” It’s not negative publicity, to be sure, but everything related to the fictional cryonics company gave off the strong scent of weirdness. The CEO was portrayed as cold and creepy, and the facility itself was like something out of a horror movie (poorly lit, spooky music, etc.). There were a few cringe-worthy moments, most notably the part where there’s some slapstick humor/puns based on a chase scene in which one character is (rot13′d for spoliers) pneelvat n pelbcerfreirq urnq nebhaq va n fznyy pbagnvare naq ehaavat njnl sebz gur cbyvpr jvgu vg, phyzvangvat va uvz snyyvat unysjnl bss n sver rfpncr naq qebccvat gur pbagnvare va n qhzcfgre.
Though I thought the “Brain destroying disease vs cryonicist standoff” was a clever plot point, I worry that this could create some very bad anchoring/framing effects particularly given that (rot13′d again) gung jnf npghnyyl gur zheqrere’f zbgvir (Abg bayl gung, ohg gur zheqrere (gur ivpgvz’f jvsr) vf qrcvpgrq nf fbzrjung penml sbe guvf ernfba—fur xvyyf urefrys ng gur raq hfvat n plnavqr cvyy uvqqra va ure evat fb gung fur pna “erhavgr” jvgu ure uhfonaq).
Overall, though, it wasn’t terrible and it seemed to take the idea of cryonics somewhat seriously.
Now that I’ve watched the episode, I’m not sure I would call it “good publicity.” It’s not negative publicity, to be sure, but everything related to the fictional cryonics company gave off the strong scent of weirdness. The CEO was portrayed as cold and creepy, and the facility itself was like something out of a horror movie (poorly lit, spooky music, etc.). There were a few cringe-worthy moments, most notably the part where there’s some slapstick humor/puns based on a chase scene in which one character is (rot13′d for spoliers) pneelvat n pelbcerfreirq urnq nebhaq va n fznyy pbagnvare naq ehaavat njnl sebz gur cbyvpr jvgu vg, phyzvangvat va uvz snyyvat unysjnl bss n sver rfpncr naq qebccvat gur pbagnvare va n qhzcfgre.
Though I thought the “Brain destroying disease vs cryonicist standoff” was a clever plot point, I worry that this could create some very bad anchoring/framing effects particularly given that (rot13′d again) gung jnf npghnyyl gur zheqrere’f zbgvir (Abg bayl gung, ohg gur zheqrere (gur ivpgvz’f jvsr) vf qrcvpgrq nf fbzrjung penml sbe guvf ernfba—fur xvyyf urefrys ng gur raq hfvat n plnavqr cvyy uvqqra va ure evat fb gung fur pna “erhavgr” jvgu ure uhfonaq).
Overall, though, it wasn’t terrible and it seemed to take the idea of cryonics somewhat seriously.