It was a catchy hook, but their early 2022 projections were $100mm annual revenue and the first 9 months of 2023 as reported for the brand after acquisition was $27.6mm gross revenue. It doesn’t seem like even their 2024 numbers are close to hitting their own 2022 projection.
Being controversial can get attention and press, but there’s a limited runway to how much it offers before hitting a ceiling on the branding. Also, Soylent doesn’t seem like a product where there is a huge threat of regulatory oversight where a dystopian branding would tease that bear.
If no one knew about ChatGPT, I could see a spark of controversy helping bring awareness. But awareness probably isn’t a problem they have right now, so inviting controversy doesn’t offer much but invites a lot of issues.
Maybe? I mean it worked out well for Soylent.
Has it though?
It was a catchy hook, but their early 2022 projections were $100mm annual revenue and the first 9 months of 2023 as reported for the brand after acquisition was $27.6mm gross revenue. It doesn’t seem like even their 2024 numbers are close to hitting their own 2022 projection.
Being controversial can get attention and press, but there’s a limited runway to how much it offers before hitting a ceiling on the branding. Also, Soylent doesn’t seem like a product where there is a huge threat of regulatory oversight where a dystopian branding would tease that bear.
If no one knew about ChatGPT, I could see a spark of controversy helping bring awareness. But awareness probably isn’t a problem they have right now, so inviting controversy doesn’t offer much but invites a lot of issues.
The target audience for Soylent is much weirder. Although TBF I originally thought the Soylent branding was a bad idea and I was probably wrong.