Then perhaps there is some money to be gained by designing superior women’s clothes. (At least this is how it should be. Except for humans not being automatically strategic, and million other things.)
One would think there would be a substantial market for superior women’s clothes, especially for sale in stores (rather than online) but somehow it hasn’t happened. I wonder how much capital it would take.
.. Clothes made by people with any sense of pride in craft? I sew for a hobby, and for the purpose of making gifts. - for example I just finished a nice summer jacket for my brothers birthday, english wool, silk lining. Cost to me: <70 euro. (and time, but eh.) I learned to what to do largely by reading on the internet and taking old clothes apart to see how they were built.
The clothes sold to women is depressing as all hell in that regard. Materials, build, functionality—Lowest bidder doesn’t begin to describe it. “I don’t think you even tried at all” about covers it.
I think this happens because womens clothing stores sell a ridiculously tiny fraction of the stock they purchase. The price tag on a shirt or skirt has to pay not only for that piece of clothes, but also for the 5 to nine other items on that rack nobody buys before they go hopelessly out of style. In order for that to work out to a net profit, the items on selection need to be nearly worthless. And they are.
Men’s Jeans are the perfect opposite clothing item—a store can buy those home in bulk, and be assured that every single item in that consignment will eventually be sold because they are a commodity, so the gap between price and worth is much smaller.
So, in order to make better womens clothes, you need to design something which is as guaranteed a sale as a pair of mens jeans. And to not hate women. Eh.. This really does look like something I could do…
Okay, since we live in the 21st century, I’ll try again:
One sewing machine, and a Kickstarter with viral marketing.
I am kinda serious here. If you know how to make clothes, you should just make one example piece for yourself, and if anyone compliments on them, give them your business card. Make the first few pieces custom tailored (yes, it is okay, if the first few pieces are expensive; those customers also pay extra for being unique), and if the demand grows, start doing it full-time, and later employing other people to do it for you. Just remember from the beginning that you are trying to create a brand: have a website, business cards, etc.
Costs: one sewing machine, one elegant website (without anything interactive, only “send me a message”), hundred business cards, and a few pieces of clothes for you and your friends. That’s what; under $1000?
If you don’t know how to make the clothes, make a sketch, and pay someone else to do this for you. That could be more expensive. On the other hand, if your plan succeeds, you already have a supply line, and time to focus on marketing and management.
Then perhaps there is some money to be gained by designing superior women’s clothes. (At least this is how it should be. Except for humans not being automatically strategic, and million other things.)
One would think there would be a substantial market for superior women’s clothes, especially for sale in stores (rather than online) but somehow it hasn’t happened. I wonder how much capital it would take.
What exactly are superior women’s clothes?
.. Clothes made by people with any sense of pride in craft? I sew for a hobby, and for the purpose of making gifts. - for example I just finished a nice summer jacket for my brothers birthday, english wool, silk lining. Cost to me: <70 euro. (and time, but eh.) I learned to what to do largely by reading on the internet and taking old clothes apart to see how they were built.
The clothes sold to women is depressing as all hell in that regard. Materials, build, functionality—Lowest bidder doesn’t begin to describe it. “I don’t think you even tried at all” about covers it.
I think this happens because womens clothing stores sell a ridiculously tiny fraction of the stock they purchase. The price tag on a shirt or skirt has to pay not only for that piece of clothes, but also for the 5 to nine other items on that rack nobody buys before they go hopelessly out of style. In order for that to work out to a net profit, the items on selection need to be nearly worthless. And they are.
Men’s Jeans are the perfect opposite clothing item—a store can buy those home in bulk, and be assured that every single item in that consignment will eventually be sold because they are a commodity, so the gap between price and worth is much smaller.
So, in order to make better womens clothes, you need to design something which is as guaranteed a sale as a pair of mens jeans. And to not hate women. Eh.. This really does look like something I could do…
One sewing machine.
Okay, since we live in the 21st century, I’ll try again:
One sewing machine, and a Kickstarter with viral marketing.
I am kinda serious here. If you know how to make clothes, you should just make one example piece for yourself, and if anyone compliments on them, give them your business card. Make the first few pieces custom tailored (yes, it is okay, if the first few pieces are expensive; those customers also pay extra for being unique), and if the demand grows, start doing it full-time, and later employing other people to do it for you. Just remember from the beginning that you are trying to create a brand: have a website, business cards, etc.
Costs: one sewing machine, one elegant website (without anything interactive, only “send me a message”), hundred business cards, and a few pieces of clothes for you and your friends. That’s what; under $1000?
If you don’t know how to make the clothes, make a sketch, and pay someone else to do this for you. That could be more expensive. On the other hand, if your plan succeeds, you already have a supply line, and time to focus on marketing and management.