I think it is trainable skillset, and EY also has some papers, so I think he is able to master it. But he decided to write texts which are more attention grabbing.
As far as I understand the papers with EY in the authors list are collaborations between EY and other people where a lot of ideas come from EY but the actual paper writing was done by someone else.
Writing academic papers needs a certain skillset. That’s not a skillset that EY developed, so it makes sense to give that task to someone who has it.
I think it is trainable skillset, and EY also has some papers, so I think he is able to master it. But he decided to write texts which are more attention grabbing.
As far as I understand the papers with EY in the authors list are collaborations between EY and other people where a lot of ideas come from EY but the actual paper writing was done by someone else.