As I understand it, the use of diamonds in engagement and wedding rings was the result of an advertising campaign by DeBeers, but I’d say they actually managed to establish a custom—one which would endure for quite a while even if DeBeers ceased to exist. It might even endure in the highly unlikely event that advertising ceased to exist.
As I understand it, the use of diamonds in engagement and wedding rings was the result of an advertising campaign by DeBeers, but I’d say they actually managed to establish a custom—one which would endure for quite a while even if DeBeers ceased to exist. It might even endure in the highly unlikely event that advertising ceased to exist.