There isn’t really one specific thing, since we don’t yet know what the next ML/AI paradigm will look like, other than that some kind of neural net will probably be involved somehow. (My median expectation is that we’re ~1 transformers-level paradigm shift away from the things which take off.) But as a relatively-legible example of a targeting technique my hopes might route through: Retargeting The Search.
There isn’t really one specific thing, since we don’t yet know what the next ML/AI paradigm will look like, other than that some kind of neural net will probably be involved somehow. (My median expectation is that we’re ~1 transformers-level paradigm shift away from the things which take off.) But as a relatively-legible example of a targeting technique my hopes might route through: Retargeting The Search.