The important rule is Goldman’s Law: “Nobody knows anything.” Nobody but nobody can accurately predict just how a movie will actually do before greenlighting the funding. Trying to do so has preoccupied executives since the movie industry moved to Hollywood. There are all sorts of hypotheses as to why this seems to hold.
The important rule is Goldman’s Law: “Nobody knows anything.” Nobody but nobody can accurately predict just how a movie will actually do before greenlighting the funding. Trying to do so has preoccupied executives since the movie industry moved to Hollywood. There are all sorts of hypotheses as to why this seems to hold.