As a result, we’re able to make sense of the plethora of options in the toothpaste aisle, assigning each alternative an affective tag: the best option is quickly associated with the most positive emotion.
Does the author remember advertising? I forget the name, but there’s an economics effect that if you use a correlated but sufficiently game-able proxy for quality, the market will “game” it and make it uncorrelated.
Anyhow, I think it’s an interesting topic, but I’d much rather read the second paper (dang paywalls) than some science writer who doesn’t want to remember that advertising exists.
Does the author remember advertising? I forget the name, but there’s an economics effect that if you use a correlated but sufficiently game-able proxy for quality, the market will “game” it and make it uncorrelated.
Anyhow, I think it’s an interesting topic, but I’d much rather read the second paper (dang paywalls) than some science writer who doesn’t want to remember that advertising exists.
Goodhart’s Law?
Right, that!