It kind of seems like at the moment, you mainly want to find post-hoc reasons why the exercise was “useful”.
I did use all of those reasons to justify why I thought I should do it beforehand. But I have noticed myself repeating those reasons to make myself feel more justified. (Also possible that my primary motivation in doing so in the first place was the social-skill development one)
In any case, I think your recommendations for how to proceed are good ones.
Another idea—if you can’t find someone skilled in market research to do this for you at a discount or free, read a textbook about how to assess potential new brands to help with designing the survey.
I did use all of those reasons to justify why I thought I should do it beforehand. But I have noticed myself repeating those reasons to make myself feel more justified. (Also possible that my primary motivation in doing so in the first place was the social-skill development one)
In any case, I think your recommendations for how to proceed are good ones.
Another idea—if you can’t find someone skilled in market research to do this for you at a discount or free, read a textbook about how to assess potential new brands to help with designing the survey.