I think in general, the most innovative candies have been candies that break the norm. I remember a lot of buzz when some gum company made gum wrappers that you could eat with your gum(Cinnaburst?) Nowadays though, it seems like companies don’t need to go that far for people to buy their new chocolate/candy, and there are so many flavours and textures they can slap on if people get tired.
I think in general, the most innovative candies have been candies that break the norm. I remember a lot of buzz when some gum company made gum wrappers that you could eat with your gum(Cinnaburst?) Nowadays though, it seems like companies don’t need to go that far for people to buy their new chocolate/candy, and there are so many flavours and textures they can slap on if people get tired.