Indeed. The incentives to put new ones on the market are very limited, due to legalities and economics.
A corporation has a limited window of patent monopoly, so a fairly short time period to recoup their investment to develop, licence and build out manufacturing capacity—thus need to sell it for a high price or sell high volumes.
It is a long and expensive process to get a new compound approved for use as a food additive, and it needs to be done separately in each major jurisdiction—at least China, USA and EU.
A new sweetener is directly competing against all the other ones that are already on the market—merely ‘being much sweeter’ isn’t enough. It has to be significiantly better in some other way, if only because it will be considerably more expensive at first.
Indeed. The incentives to put new ones on the market are very limited, due to legalities and economics.
A corporation has a limited window of patent monopoly, so a fairly short time period to recoup their investment to develop, licence and build out manufacturing capacity—thus need to sell it for a high price or sell high volumes.
It is a long and expensive process to get a new compound approved for use as a food additive, and it needs to be done separately in each major jurisdiction—at least China, USA and EU.
A new sweetener is directly competing against all the other ones that are already on the market—merely ‘being much sweeter’ isn’t enough.
It has to be significiantly better in some other way, if only because it will be considerably more expensive at first.