Politicians seem to overvalue the services that political consultants provide to them when the academic research literature suggests that spending money that way has far less impact than politicians and the general public belief.
As a result the Democratic party under Obama focused their resources very badly, lost a lot of seats and then Hillary lost the election to Trump.
The Republican’s did invest resources into the Tea Party which seems to work better than TV ads over longer timeframes but that also not because of literature reviews that suggest they should put the money there.
Politicians seem to overvalue the services that political consultants provide to them when the academic research literature suggests that spending money that way has far less impact than politicians and the general public belief.
As a result the Democratic party under Obama focused their resources very badly, lost a lot of seats and then Hillary lost the election to Trump.
The Republican’s did invest resources into the Tea Party which seems to work better than TV ads over longer timeframes but that also not because of literature reviews that suggest they should put the money there.