There’s a game of chicken in “who has to connect potential buyers to sellers, the buyers or the sellers?” and depending on who’s paying to make the transaction happen, we call it “advertisement” or “consultancy”.
(You might say “no, that distinction comes from the signal-to-noise ratio”, so question: if increasing that ratio is what works, how come advertisements are so rarely informative?)
There’s a game of chicken in “who has to connect potential buyers to sellers, the buyers or the sellers?” and depending on who’s paying to make the transaction happen, we call it “advertisement” or “consultancy”.
(You might say “no, that distinction comes from the signal-to-noise ratio”, so question: if increasing that ratio is what works, how come advertisements are so rarely informative?)