If I want to change minds...
… how many objections will I have to overcome?
… from how many readers?
… in what combinations?
… how much argument will they tolerate before losing interest?
… and how individually tailored will they have to be?
… how expensive will providing them with legible evidence be?
… how equipped are they to interpret it accurately?
If I want to change minds...
… how many objections will I have to overcome?
… from how many readers?
… in what combinations?
… how much argument will they tolerate before losing interest?
… and how individually tailored will they have to be?
… how expensive will providing them with legible evidence be?
… how equipped are they to interpret it accurately?