Speaking as someone on the austerity side, if you want to convince me to buy something specific, tell me exactly how much it costs (and preferably add a link to an online shop as evidence). Sometimes I make the mistake of assuming that something is too expensive… so I don’t even bother checking the actual cost, because I have already decided that I am not going to buy it… so in the absence of data I continue believing that it is too expensive.
Sometimes I even checked the cost, but it was like 10 years ago, and maybe it got significantly cheaper since then. Or maybe my financial situation has improved during the 10 years, but I don’t remember the specific cost of the thing, only my cached conclusion that it was “too expensive”, which was perhaps true back then, but not now.
Another way to convince me to use some product is to lend it to me, so I get the feeling how actually good it is.
Speaking as someone on the austerity side, if you want to convince me to buy something specific, tell me exactly how much it costs (and preferably add a link to an online shop as evidence). Sometimes I make the mistake of assuming that something is too expensive… so I don’t even bother checking the actual cost, because I have already decided that I am not going to buy it… so in the absence of data I continue believing that it is too expensive.
Sometimes I even checked the cost, but it was like 10 years ago, and maybe it got significantly cheaper since then. Or maybe my financial situation has improved during the 10 years, but I don’t remember the specific cost of the thing, only my cached conclusion that it was “too expensive”, which was perhaps true back then, but not now.
Another way to convince me to use some product is to lend it to me, so I get the feeling how actually good it is.