So, perhaps start with my references.
Interesting models started in the 1970s, and there were three books on the topic in the early 1980s:
Lumsden, C. and Wilson, Edward O. (1981) Genes, Mind, and Culture.
Cavalli-Sforza, L. L. & Feldman, M. W. (1981) Cultural transmission and evolution: A quantitative approach.
Richerson, Peter J. and Boyd, Robert (1985) Culture and the evolutionary process.
Since then the field has exploded.
The article Mathematical Models for Memetics explains how this material relates to memetics.
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So, perhaps start with my references.
Interesting models started in the 1970s, and there were three books on the topic in the early 1980s:
Lumsden, C. and Wilson, Edward O. (1981) Genes, Mind, and Culture.
Cavalli-Sforza, L. L. & Feldman, M. W. (1981) Cultural transmission and evolution: A quantitative approach.
Richerson, Peter J. and Boyd, Robert (1985) Culture and the evolutionary process.
Since then the field has exploded.
The article Mathematical Models for Memetics explains how this material relates to memetics.