Shmi comments on [Link] TED Talk on Perceived Value

[Shmi]

He also seems to be well-versed in some of the finer aspects of (ir)rationality:

Attempts are still made to understand consumer behaviour in the light of what people say – even though, in many cases, people can no more explain their actions than a cricketer can explain the physics behind catching a ball. And advertising still works to an overt proposition, as though people were principally driven by persuasion rather than seduction.