People think they already know what that means, so it won’t signal ‘stop! new idea incoming!’ And it’s losing its status as metaphor, in the same way ‘that’s the way the cookie crumbles’ is no longer a vivid, attention-grabbing comparison to mentally simulated baked goods.
People think they already know what that means, so it won’t signal ‘stop! new idea incoming!’ And it’s losing its status as metaphor, in the same way ‘that’s the way the cookie crumbles’ is no longer a vivid, attention-grabbing comparison to mentally simulated baked goods.