The ads give people time to arrive late and still buy snacks. And people who find them sufficiently aversive can just show up late, except for sold-out screenings. (Which are the ones the theatre least needs to intice people in for.)
From a quick google, it does look like the ads themselves don’t make much money, which surprises me a bit.
Though this doesn’t explain why they don’t simply remove the ads and keep the trailers, which have most of the same benefits plus I think many people enjoy watching them plus they bring people back.
The ads give people time to arrive late and still buy snacks. And people who find them sufficiently aversive can just show up late, except for sold-out screenings. (Which are the ones the theatre least needs to intice people in for.)
From a quick google, it does look like the ads themselves don’t make much money, which surprises me a bit.
Though this doesn’t explain why they don’t simply remove the ads and keep the trailers, which have most of the same benefits plus I think many people enjoy watching them plus they bring people back.