From the title, I was expecting something about gift giving heuristics like the following:
Suppose you’re trying to impress a loved one with a generous gift this holiday season, says Kimberlee Weaver, assistant professor of marketing in the Pamplin College of Business. One option is to buy them a luxury cashmere sweater. A second option is to add in a $10 gift card.
If their budget allows, most gift givers would choose the second option, as it comprises two gifts — one big, one small, Weaver says. Ironically, however, the gift recipient is likely to perceive the cashmere sweater alone as more generous than the combination of the same sweater and gift card. “The gift giver or presenter does not anticipate this difference in perspectives and has just cheapened the gift package by spending an extra $10 on it.”
Weaver is part of a research team that recently discovered, through a series of studies, what the team has called the “Presenter’s Paradox.” The paradox arises because gift givers and gift recipients have different perspectives, Weaver says. Gift givers follow a “more-is-better” logic; recipients evaluate the overall package.
From the title, I was expecting something about gift giving heuristics
Me too! I used the the info you posted when I was doing my last-minute gift shopping today, so thanks!
For anyone still working on wrapping, here is an interesting little factoid:
Apparently, wrapping a gift really nicely increases expectations of the gift, which then leads to disappointment if the gift fails to live up to said expectations. It is often wise to wrap the gift poorly, or not at all. This leads to higher appreciation of the gift.
I don’t have a good link, but I recall reading that, for people one knows well enough to make educated guesses about it, the ideal gifts are things that the recipient would enjoy but would feel guilty or otherwise reluctant about spending their own money on.
From the title, I was expecting something about gift giving heuristics like the following:
http://www.physorg.com/news/2011-12-paradox-gift.html http://sitemaker.umich.edu/norbert.schwarz/files/weaver_garcia_schwarz_the_presenters_paradox_jcr_ip.pdf
Thank you for your generosity. I hope those who were hoping for gift-giving advice can benefit from the linked paper!
Me too! I used the the info you posted when I was doing my last-minute gift shopping today, so thanks!
For anyone still working on wrapping, here is an interesting little factoid:
Apparently, wrapping a gift really nicely increases expectations of the gift, which then leads to disappointment if the gift fails to live up to said expectations. It is often wise to wrap the gift poorly, or not at all. This leads to higher appreciation of the gift.
More info here.
I don’t have a good link, but I recall reading that, for people one knows well enough to make educated guesses about it, the ideal gifts are things that the recipient would enjoy but would feel guilty or otherwise reluctant about spending their own money on.