They are motivated by a love of fairness and a desire to promote fairness, which has been inculcated into them by their programmers.
Unlikely. The basic principles of fairness are constant between human cultures and societies, and seem to be intuitively understood by humans. What changes is the status of categories of people—but humans agree on what behavior is fair towards an equal.
To deal with the question “what is moral”, we need first to establish the purpose of “morality”. How can you evaluate the effectiveness of a design unless you first understand what it is intended to do and not do?
To deal with the question “what is moral”, we need first to establish the purpose of “morality”. How can you evaluate the effectiveness of a design unless you first understand what it is intended to do and not do?