Alice’s team develops a major product without first checking to see if it’s something people actually want—after a year and a half of development, the product works great, but it turns out there isn’t much of any demand. (I would consider this an observation failure—failure to observe critical information leads to lots of wasted time.)
FYI I’d classify this more as a decision failure. They really would have had to take different actions in order to get this data, so this was more at the point when they were like “do I start building this product, or do I find some random representative users and see what they think of the idea?.”
Great writeup.
FYI I’d classify this more as a decision failure. They really would have had to take different actions in order to get this data, so this was more at the point when they were like “do I start building this product, or do I find some random representative users and see what they think of the idea?.”