Interesting. In practice I try (not that successfully) to not punish people who tell me the truth. It requires reframing insults and bad news in a positive light, which is hard.
I think in practice people don’t really listen to most sales pitches, and pitches that involve something objective and verifiable do better. Alex Hormozi talks about a method of putting metrics into advertising like “X% of our customers last month increased their revenue by Y%”—it’s just literally true, can be checked, and cannot be copied by your competitors unless they are actually better than you.
Interesting. In practice I try (not that successfully) to not punish people who tell me the truth. It requires reframing insults and bad news in a positive light, which is hard.
I think in practice people don’t really listen to most sales pitches, and pitches that involve something objective and verifiable do better. Alex Hormozi talks about a method of putting metrics into advertising like “X% of our customers last month increased their revenue by Y%”—it’s just literally true, can be checked, and cannot be copied by your competitors unless they are actually better than you.