It used to be that publishing houses and record labels saw their role as discovering and building up talent.
Now, we have a world where the power of institutions like record labels to make stars is a lot less then it used to and there are more people who have success independently of institutions. In that world success independent of institutions is a signal for the institutions that a person is more likely to have promise.
Getting a book deal reduces the amount of profit you can get per true fan. The people I know personally who make a good living as content creators on the internet likely could get a book deal, but it they make more profits in the blueprint that Kelly lays out then they would if the would go for the book deal.
Additionally, people with expertise but without an established audience can still get book deals if they have a book proposal that the people at the publishing houses find promising.
It used to be that publishing houses and record labels saw their role as discovering and building up talent.
Now, we have a world where the power of institutions like record labels to make stars is a lot less then it used to and there are more people who have success independently of institutions. In that world success independent of institutions is a signal for the institutions that a person is more likely to have promise.
Getting a book deal reduces the amount of profit you can get per true fan. The people I know personally who make a good living as content creators on the internet likely could get a book deal, but it they make more profits in the blueprint that Kelly lays out then they would if the would go for the book deal.
Additionally, people with expertise but without an established audience can still get book deals if they have a book proposal that the people at the publishing houses find promising.