It’s difficult to write a story about start-ups. (Either the idea is good and has been done, so you’re writing history instead of fiction, or good and not done, in which case you should be doing it not writing about it, or bad, in which case disbelief will be hard to suspend.)
Unless it’s been done in the real world but not in the world you’re writing in, in which case you may be Terry Pratchett.
Unless it’s been done in the real world but not in the world you’re writing in, in which case you may be Terry Pratchett.