This is already a strong component in existing advocacy, though none of it mentions recipes alone. Leading pamphlets like “Compassionate Choices” and “Even if You Like Meat” have recipe sections at the end of the book. Peter Singer’s book Animal Liberation has recipes. Vegan Outreach has a starter guide section with lots of recipes.
Many non-vegetarians are suspicious of organizations that try to convince them to be vegetarian. It might be more effective to promote vegetarian recipes separately from “don’t eat meat” efforts.
Incidentally, I would love to know of more (not too difficult) ways to cook tofu.
I like to take the firmest tofu I can find (this is usually vacuum-packed, not water-packed) and cut it into slices or little cubes, and then pan-fry it in olive oil with a splash of lemon juice added halfway through till it’s golden-brown and chewy. Then I put it in pasta (cubes) or on sandwiches (slices) - the sandwich kind is especially nice with spinach sauteed with cheese and hummus.
Many non-vegetarians are suspicious of organizations that try to convince them to be vegetarian. It might be more effective to promote vegetarian recipes separately from “don’t eat meat” efforts.
Incidentally, I would love to know of more (not too difficult) ways to cook tofu.
I like to take the firmest tofu I can find (this is usually vacuum-packed, not water-packed) and cut it into slices or little cubes, and then pan-fry it in olive oil with a splash of lemon juice added halfway through till it’s golden-brown and chewy. Then I put it in pasta (cubes) or on sandwiches (slices) - the sandwich kind is especially nice with spinach sauteed with cheese and hummus.