The ad market amounts to an auction for societal control. An advertisement is an instrument by which an entity attempts to change the future behavior of many other entities. Generally it is an instrument for a company to make people buy their stuff. There is also political advertising, which is an instrument to make people take actions in support of a cause or person seeking power. Advertising of any type is not known for making reason-based arguments. I recall in an interview with the author that this influence/prediction market was a major objection to the new order. If there is to be a market where companies and political-power-seekers bid for the ability to change the actions of the seething masses according to their own goals, the author felt that the seething masses should have some say in it.
To me, the major issue here is that of consent. It may very well be that I would happily trade some of my attention to Google for excellent file-sharing and navigation tools. It may very well be that I would trade my attention to Facebook for a centralized place to get updates about people I know. In reality, I was never given the option to do anything else. Google effectively owns the entire online ad market which is not Facebook. Any site which is not big enough to directly sell ads against itself has no choice but to surrender the attention of its readers to Google or not have ads. According to parents I know, Facebook is the only place parents are organizing events for their children, so you need a Facebook page if you want to participate in your community. In the US, Facebook marketplace is a necessity for anyone trying to buy and sell things on the street. I often want to look up information on a local restaurant, only to find that the only way to do so is on their Instagram page, and I don’t have an account, so I can’t participate in that part of my community. The tools which are holding society together are run by a handful of private companies such that I can’t participate in my community without subjecting myself to targeted advertising which is trying to make me do things I don’t want to do. I find this disturbing.
The ad market amounts to an auction for societal control. An advertisement is an instrument by which an entity attempts to change the future behavior of many other entities. Generally it is an instrument for a company to make people buy their stuff. There is also political advertising, which is an instrument to make people take actions in support of a cause or person seeking power. Advertising of any type is not known for making reason-based arguments. I recall in an interview with the author that this influence/prediction market was a major objection to the new order. If there is to be a market where companies and political-power-seekers bid for the ability to change the actions of the seething masses according to their own goals, the author felt that the seething masses should have some say in it.
To me, the major issue here is that of consent. It may very well be that I would happily trade some of my attention to Google for excellent file-sharing and navigation tools. It may very well be that I would trade my attention to Facebook for a centralized place to get updates about people I know. In reality, I was never given the option to do anything else. Google effectively owns the entire online ad market which is not Facebook. Any site which is not big enough to directly sell ads against itself has no choice but to surrender the attention of its readers to Google or not have ads. According to parents I know, Facebook is the only place parents are organizing events for their children, so you need a Facebook page if you want to participate in your community. In the US, Facebook marketplace is a necessity for anyone trying to buy and sell things on the street. I often want to look up information on a local restaurant, only to find that the only way to do so is on their Instagram page, and I don’t have an account, so I can’t participate in that part of my community. The tools which are holding society together are run by a handful of private companies such that I can’t participate in my community without subjecting myself to targeted advertising which is trying to make me do things I don’t want to do. I find this disturbing.