I don’t have a specific answer, but I do have two keywords that will get you most of the research
Earworm
Involuntary Musical Imagery
In addition, I think that the Baby Shark video underwent viral/marketing dynamics apart from its’ inherent catchiness, so any explanation will have to take that into account as well.
I don’t have a specific answer, but I do have two keywords that will get you most of the research
Earworm
Involuntary Musical Imagery
In addition, I think that the Baby Shark video underwent viral/marketing dynamics apart from its’ inherent catchiness, so any explanation will have to take that into account as well.