I should have been clearer—I like the fact that they’re trying to create a larger tent and (presumably) win ethics people over. There are many reasons not also not like the ad. I would also guess that they have an automated campaign running with several (maybe dozens) of pieces of creative. Without seeing their analytics it would be impossible to know which performs the best, but it wouldn’t surprise me if it was this one (lists work).
I should have been clearer—I like the fact that they’re trying to create a larger tent and (presumably) win ethics people over. There are many reasons not also not like the ad. I would also guess that they have an automated campaign running with several (maybe dozens) of pieces of creative. Without seeing their analytics it would be impossible to know which performs the best, but it wouldn’t surprise me if it was this one (lists work).