Right, but a tagline that knowingly omits important information about what you see as the actual mission will fairly obviously lead to (a) your time being wasted (b) their time being wasted. (And I’m not convinced a little logo to the side counts.) When you think the people who actually believe your tagline need to be made to go away, you may be doing something wrong.
Right, but a tagline that knowingly omits important information about what you see as the actual mission will fairly obviously lead to (a) your time being wasted (b) their time being wasted. (And I’m not convinced a little logo to the side counts.) When you think the people who actually believe your tagline need to be made to go away, you may be doing something wrong.