The risk to lose friends make people to rationalize their behavior to make them more similar to a group, convincing himself of some identity, or optimizing toward a set of habits of the average guy of her group. Additionally, contrarian thinking signals status too.
The risk to lose friends make people to rationalize their behavior to make them more similar to a group, convincing himself of some identity, or optimizing toward a set of habits of the average guy of her group. Additionally, contrarian thinking signals status too.