There are relative differences in both poor and rich countries; people anywhere can imagine what it would be like to live like their more successful neighbors. But maybe the belief in social mobility makes it worse, because it feels like you could be one of those on the top. (What’s your excuse for not making a startup and selling it for $1M two years later?)
I don’t have a TV and I use ad-blockers online, so I have no idea what a typical experience looks like. The little experience I have suggests that TV ads are about “desirable” things, but online ads mostly… try to make you buy some unappealing thing by telling you thousand times that you should buy it. Although once in a while they choose something that you actually want, and then the thousand reminders can be quite painful. People in poor countries probably spend much less time watching ads.
There are relative differences in both poor and rich countries; people anywhere can imagine what it would be like to live like their more successful neighbors. But maybe the belief in social mobility makes it worse, because it feels like you could be one of those on the top. (What’s your excuse for not making a startup and selling it for $1M two years later?)
I don’t have a TV and I use ad-blockers online, so I have no idea what a typical experience looks like. The little experience I have suggests that TV ads are about “desirable” things, but online ads mostly… try to make you buy some unappealing thing by telling you thousand times that you should buy it. Although once in a while they choose something that you actually want, and then the thousand reminders can be quite painful. People in poor countries probably spend much less time watching ads.