Problem recognition
Stimulus discrimination
Necessity or Problem recognition...incl situational influences
All potential alternatives
Decision rules: Conjunctive disjunctive elimination-by-aspect, compensatory
Reference group influence
Status differentiation
Stimulus generation
Based on my reading of the textbook Consumer behaviours, implications for marketing strategy fifth edition by Quester, yesterday
Things to consider when advertising:
Problem recognition Stimulus discrimination Necessity or Problem recognition...incl situational influences All potential alternatives Decision rules: Conjunctive disjunctive elimination-by-aspect, compensatory Reference group influence Status differentiation Stimulus generation
Based on my reading of the textbook Consumer behaviours, implications for marketing strategy fifth edition by Quester, yesterday