Yeah, I think so. Maybe this is a culture-bubble thing, but I don’t think I know anyone who would notice, much less care, if there were more or fewer advertisements for one particular product or another (ad space, keep in mind, is fungible).
If it becomes effective at signaling status by being advertised, then the only people who would be disadvantaged by reducing the advertisements would be people who already had iPhones. People with the money to consistently own the newest iPhone surely have other ways of purchasing status, anyway, and would continue to do so even if that status wasn’t assigned specifically through the medium of advertising.
Yeah, I think so. Maybe this is a culture-bubble thing, but I don’t think I know anyone who would notice, much less care, if there were more or fewer advertisements for one particular product or another (ad space, keep in mind, is fungible).
But how will they know which product is cool, that is, is efficient at signaling status?
If it becomes effective at signaling status by being advertised, then the only people who would be disadvantaged by reducing the advertisements would be people who already had iPhones. People with the money to consistently own the newest iPhone surely have other ways of purchasing status, anyway, and would continue to do so even if that status wasn’t assigned specifically through the medium of advertising.